A Design Thinking Summary

<aside> 📌

Personal Information

• Name: Adith Narien T
• Email: [email protected]
• Personal Portfolio: https://www.adithnarein.com/
• LinkedIn: LinkedIn
• Phone Number: 9345257153 </aside>

Mockups of the Product

<aside>

https://www.figma.com/design/CWMyt4BMwEty9Mil74XlCd/TMRW-Product-Design-Task---Loyalty-Program-Interface?node-id=0-1&t=ZCuRsx1Cf25FSePb-1

</aside>

ACT 1: Setting the Stage

• Spindle & Co - The Ecommerce Brand

  A contemporary apparel brand blending modern silhouettes with everyday comfort, designed for those who value style, simplicity, and self-expression.

• Who are the users? User Persona

  Tara - New User

  Lauren - Existing User

• User Goals & Company Goals

  User Wants	Business Goals
  Save money	Increase retention
  Feel rewarded for purchases/actions	Build brand loyalty
  Simple way to earn & redeem	Encourage social sharing & repeat buys
  Exclusive access to discounts, sales, and new arrivals	Increase customer referrals and social sharing
  Personalized rewards based on preferences and behavior	Drive data-driven marketing and customer insights

• Product Goals

  • To implement a Loyalty program interface
    • through Gamification
    • rewards points
      • Purchases
      • Social Actions
    • Where will the reward points go
      • discounts
      • free shipping
      • exclusive products
  • A loyalty Dashboard
    • A progress indicator to track points
    • rewards
    • engagement
  • Nudges across
    • Home page
    • product page
    • In the Cart & Checkout pages
  • To top all of this with Micro Interactions & Smooth User Flow

ACT 2 - The Process

<aside> 📌

👀 The real challenge?

• Designing nudges that feel invisible but intentional—encouraging the right actions without shouting or selling. </aside>

We are going to implement Nudging using the EAST Framework

1. Make it Easy
   • Setting Defaults: Pre-select options to minimize decision-making
   • Reduce Friction: Minimize any hassles or obstacles for people trying to complete a desired behavior
2. Make it Attractive
   • Appealing Visuals: Use bold, eye-catching colors and designs that stand out.
   • Personalization: Tailor the message or intervention to individuals
   • Incentives: Offer rewards such as lotteries or tangible rewards to increase appeal.
3. Make it Social
   • Leverage Social Norms: Indicate that many others like the user are engaging in the behavior