Age: 24

Occupation: College Student

Tech Savviness: Moderate

Goals:

• Find stylish, affordable clothing that fits her youthful, trendy aesthetic.
• Discover a new brand that offers high-quality items at a reasonable price.
• Enjoy the perks of signing up for a loyalty program, especially for first-time buyers.

Behavior:

• Shops online often, especially on mobile, looking for trendy pieces that suit her social media presence.
• Follows fashion influencers for styling tips and new brand recommendations.
• Recently heard about the brand through social media ads or a friend's recommendation.

Pain Points:

• Uncertain about committing to a brand without first trying it out.
• Wants to ensure she’s getting good value for her purchases but doesn't want to feel overwhelmed by loyalty program details.

How the Loyalty Program Fits:

• Tara would be enticed by a welcome bonus in the loyalty program (e.g., points or a discount on her first purchase).
• A simple, intuitive system where she can quickly earn rewards for her initial purchase and start earning more as she continues to shop would keep her engaged.
• The loyalty program could include exclusive offers like early access to sales or limited-edition collections that would encourage her to return and make repeat purchases.